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RTC#02-312

August 13, 2002

SUBJECT:

September 11 Commemorative Event

REPORT IN BRIEF

The City provided an opportunity on September 11, 2001, for its citizens to come together at a time of tragic national loss, held a candlelight vigil, and derived some comfort from a sense of support and community. On September 11, 2002, there will be a national commemoration marking the first anniversary of the event. Many cities across the country are offering events for their residents, and the question has arisen if Council would like to hold one as well, and if so, what type of commemorative event? Some possibilities are outlined in this report. Staff recommends that an event be held, but makes no recommendation on what type of event or how to implement an event.

BACKGROUND

Last year, the City provided a candlelight vigil at City Hall in the early evening, which included an invocation, remarks from the Mayor and others, patriotic songs, the unfurling of a large American flag from a fire truck, public safety officers on hand, and an opportunity for the public to speak. The event was very well attended with approximately 800+ individuals, and a lot of appreciation was expressed to the City for providing this opportunity.

EXISTING POLICY

In 1995, the Council established the Community Participation Sub-Element to demonstrate a commitment to a "proactive program" for community involvement. The Sub-Element includes section 7.2E.2, "Community Celebration," which states, "Community-wide celebrations and events serve as forums for citizen interaction while bolstering civic pride and establishing important community traditions."

DISCUSSION

September 11 was one of the most impactful events to take place in our nation’s recent history, and most likely will receive annual tribute and reflection. By providing a forum for Sunnyvale citizens to mark the first anniversary this year, the community can acknowledge its loss, while focusing on the healing events and community outreach that they have experienced this past year. This can help provide a sense of continuity and connection, and also serve as an opportunity to highlight the more positive outcomes of what has transpired in people’s lives despite this tragedy.

Suggested components for an event this year may include:

When:  a) Wednesday, September 11, 2002 from 6:30-8:30 pm
b) Other time of day or evening
Where: a) City Hall grounds
b) Other locations in the City
c) A regional location if shared with other cities
d) Other
What:  a) Candlelight vigil
b) Inspirational speakers
c) Local orchestra or band playing patriotic songs
d) Soloist
e) Participatory singing from the audience
f) Color guard
g) Reading of President Bush’s proclamation, if available
h) Large outdoor monitors showing an ongoing photo collage of   Sunnyvale community members engaged in everyday activities, representing community, continuity, and progress.
i) Any or all of the above
j) Other
Speakers: a) Mayor and City Council
b) Other local officials
c) Local religious leaders of different faiths
*d) Community members sharing uplifting personal accounts
(draw on diverse sectors—military, business, public   safety, general public)
e) Open mike for others to share thoughts
f) Other

*We could send out a request to the community through newspaper ads, posters, and other venues asking: What has occurred in the past year to help you gain a better sense of community? Please give personal accounts of actions you took to better support the community (locally and/or nationally), activities you participated in that helped to heal and regenerate, what you feel the future holds for the community and the country.

Based on the responses, we would select particularly significant individuals to speak at the event. We could print these responses and others in appropriate periodicals and share them with the media. We could also produce a commemorative multi-paged brochure which highlights these and other stories with photos that we can give to the community.

We might also consider dedicating something special (something useful, not a plaque) to the City as a tribute for those who gave their lives last year, or provide something meaningful for those directly affected by the event in the community, nationally, or abroad, to help show that the needs are ongoing from a year ago. This could be focused on children, in particular.

These might include: some educational assistance for children impacted by the September 11 event nationally or overseas such as books, supplies, computers, etc,) or holding a special event for Sunnyvale children that includes diversity/tolerance education with fun activities for them to experience together, or other options.

Planning & Implementation

In order to further plan and implement the event based on these or other components the Council may wish to include, the Council could designate that Staff put the event together or select another group to do this.

Schedule
Because of a short time frame of just over four weeks prior to the event, it is important that all of the pre-event activities such as notification, photos, ads, lining up of speakers, music groups, rentals, etc. be handled immediately.

Other options might include:

  • Combining efforts with other local cities to co-sponsor an event.
  • Combining efforts and co-sponsoring with other community groups.
  • Not having an event, but doing a special September 11 commemorative booklet with inspirational stories from local residents to be distributed throughout the City.
  • Not having an event, but raising awareness of ongoing needs of the local, national, and international communities affected by September 11 through media and other outreach, and suggesting channels through which the community can contribute.
  • Work in conjunction with local businesses, civic groups, schools, etc. to dedicate something needed by the Public Safety Department.

FISCAL IMPACT

The estimated costs of event components include:

Speakers N/C
Photographer(s) *N/C
Candles and holders (500) $250
Podium, mikes City has
8’ x 12’ platform $250
Chairs (300)  $300 (City has 200) (or have people bring lawn chairs and blankets)
Monitor rental (67") $800 each (or try to borrow from one of the high-tech companies if they have them)
DVD player rental $100
Labor ~$600 (install monitors, set up stage)
Programs $1000
Flyers $800
Ads in Sunnyvale SUN $450 ( for 2x)

*Staff would take candid photos around the City showing the diversity of the community and focusing on the theme of Americans enjoying life and everyday activities.

PUBLIC CONTACT

Public contact was made through posting the Council agenda on the City’s official notice bulletin board, posting the agenda and report on the City’s website, publishing the Council agenda in the San Jose Mercury News, and making the report available in the Library and the City Clerk’s office.

ALTERNATIVES

  1. Approve holding a City-wide commemorative event on September 11 and choose from components listed on pages 2 & 3, and budget amount from components listed on page 4, which staff will implement.
  2. Approve holding a City-wide commemorative event on September 11 and choose components and budget amount, which Council and/or Council-selected community members will implement.
  3. Approve holding an event for which Council and/or Council-selected community members will decide the scope and budget, and be responsible for the implementation of the event.
  4. Have Council identify an alternative to holding an event on September 11 and approve a budget.
  5. Do not approve holding a City-wide commemorative event on September 11.
 

RECOMMENDATION

Staff recommends that an event be held, but makes no recommendation on what type of event or how to implement such an event.

Prepared by:
Deborah L. Clark
Communications Officer

Reviewed by:
Amy Chan
Assistant City Manager

Approved by:
Robert S. LaSala
City Manager

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