Policy C4.1 Maintain a diversity of commercial enterprises and industrial uses to sustain and bolster the local economy.

Policy C1.1 Recognize that the City is composed of residential, industrial and commercial neighborhoods, each with its own individual character; and allow change consistent with reinforcing positive neighborhood values.

GOAL 5.1B Maintain and establish policies that promote a strong economy which provides economic opportunities for all Sunnyvale residents within existing environmental, social, fiscal and land use constraints.

Policy 5.1B.2 Participate in partnerships with local industry/businesses in order to facilitate communication and address mutual concerns.

GOAL 5.1C Endeavor to maintain a balanced economic base that can resist downturns of any one economic sector.

Policy 5.1C.2 Monitor revenues generated by different economic sectors on an on­going basis.

Policy 5.1C.3 Maintain an attractive business community.

Policy 5.1C.4 Promote business opportunities and business retention in Sunnyvale.

Policy 5.1C.5 Support land use policies that provide a diversified mix of commercial/industrial development.

1. Tax Base: to retain and attract businesses which will provide a stable tax base to support City services.
2. Jobs: to work with those agencies responsible for education and job training so as to better prepare our workforce for the future jobs of Silicon Valley.
3. Office/Industrial Building Inventory: to support the development and rebuilding of industrial neighborhoods so as to have an appropriate mix of well-maintained Class A, B and C office/industrial space.

Foster a prosperous community, a vibrant business environment, a diversified and broad tax base, and a downtown with vitality by:

• developing strategies and supporting policies and practices to achieve economic diversity;
• communicating the benefits of doing business in Sunnyvale and the importance of businesses to the community;
• incorporating regional perspectives into local strategies so that decisions and programs add value to the business community;
• undertaking redevelopment activities to meet objectives of the General Plan and other policy documents; and,
• strategically retaining and attracting targeted business clusters to achieve economic diversity.

Policy N1.3 Support a full spectrum of conveniently located commercial, public, and quasi-public uses that add to the positive image of the City.

Policy N1.11 Recognize El Camino Real as a primary retail corridor with a mix of uses.

N1.11.1 Use the Precise Plan for El Camino Real to protect legitimate business interests, while providing sufficient buffer and protection for adjacent and nearby residential uses.

Policy N1.12 Permit more intense commercial and office development in the downtown, given its central location and accessibility to transit.

N1.12.1 Use the Downtown Specific Plan to facilitate the redevelopment of downtown.

Policy N1.13 Promote an attractive and functional commercial environment.

N1.13.2 Support convenient neighborhood commercial services that reduce automobile dependency and contribute positively to neighborhood character.

N1.13.3 Provide opportunities for and encourage neighborhood-serving commercial services in each residential neighborhood.

N1.13.4 Encourage the maintenance and revitalization of shopping centers.

Goal 3.1E Maintain a financially stable water fund through a use based fee system that funds operation, captial improvements, infrastructure replacement and public education programs.

Goal B: Move toward a local balance of jobs and housing.

Goal C: Ensure a high quality living and working environment.

Policy C.1 Continue efforts to balance the need for additional housing with other community values, such as preserving the character of established neighborhoods, high quality design, and promoting a sense of identity in each neighborhood.

Goal D: Maintain diversity in tenure, type, size, and location of housing to permit a range of individual choices for all current residents and those expected to become city residents.

7. Housing Supply: to provide opportunities and incentives for construction of residences to house our growing population.

Preserve and improve housing conditions for low and moderate income residents, support increased development of affordable housing, and ensure that human service needs in the community are identified and addressed consistent with City policies by:

• Improving the physical condition of the City’s housing through housing improvement programs;
• increasing the supply of safe, habitable, and affordable housing; and
• coordinating the City’s outside group funding processes.

Policy C.2 Continue to encourage and assist property owners to maintain existing developments in a manner that is aesthetically pleasing, free from nuisances, and safe from hazards.

C.2.a Continue to offer technical assistance to homeowners to aid them in maintaining, upgrading and improving their property.

C.2.b Continue the rehabilitation loan program for single, multifamily and mobile homes.

C.2.c Continue the paint grant program to assist low-income homeowners.

Policy C.7 Plan for the future impacts of Sunnyvale’s aging housing supply.

C2.1.3 Promote the maintenance and rehabilitation of existing housing.

10. Housing Condition: to encourage reinvestment in our single-family and multi-family housing stock sufficient to maintain its physical condition, livability and safety.

Policy C1.1 Recognize that the City is composed of residential, industrial and commercial neighborhoods, each with its own individual character; and allow change consistent with reinforcing positive neighborhood values.

Policy N1.1 Protect the integrity of the City’s neighborhoods; whether residential, industrial or commercial.

Policy N1.4 Preserve and enhance the high quality character of residential neighborhoods.

N1.1.2 Foster the establishment of neighborhood associations throughout Sunnyvale to facilitate community building.

11. Neighborhood Preservation: to preserve the character and stability of all of the varied neighborhoods which compose the City of Sunnyvale.

Preserve and enhance the long term stability and viability of all City neighborhoods, including residential and non-residential by:

• forming community partnerships and supporting neighborhood based goals and objectives;
• assisting neighborhoods to create and maintain viable neighborhood associations;
• educating citizens about City, county, and non-profit resources available to meet their needs; and,
• achieving and ensuring compliance with property maintenance, building, and zoning requirements through a systematic process of education, assistance, and when necessary, progressive enforcement.

C2.1.3 Promote the maintenance and rehabilitation of existing housing.

N1.1.5 Establish and monitor standards for community appearance and property maintenance.

Policy N1.4 Preserve and enhance the high quality character of residential neighborhoods.

Policy C.2 Continue to encourage and assist property owners to maintain existing developments in a manner that is aesthetically pleasing, free from nuisances, and safe from hazards.

C.2.a Continue to offer technical assistance to homeowners to aid them in maintaining, upgrading and improving their property.

C.2.b Continue the rehabilitation loan program for single, multifamily and mobile homes.

12. Property Maintenance: to support efforts by individual property owners and neighborhood associations to maintain and improve their properties and neighborhoods.