QUALITY OF LIFE

Strategic Priorities, Objectives and Measures

Approved By Council With Recommended Revisions

       

Base Year Results

FY 00/01

 

A SAFE COMMUNITY

Maintain a low-crime environment in which everyone feels safe and has trust and confidence in the integrity of law enforcement officers through collaborative approaches to meet community needs.

 
 
  • Objective: Maintain public perception of safety.
 
   

Key Measure:

Community perception of safety rating.

95%

97%

 
  • Objective:

Maintain fire loss ratio.

 
   

Measure:

Three-year average fire loss rate of total assessed value protected.

0.015%

.009%

 
  • Objective:

Maintain trust and confidence in law enforcement rating.

 
   

Measure:

Trust/confidence in law enforcement rating.

New

98%

 
  • Objective:

Maintain response times.

 
   

Measure:

Response time to emergency police calls for assistance of 7 minutes (from time received by dispatch).

90%

4.53

   

Measure:

Response time to urgent police calls for assistance of 11 minutes (from time received by dispatch).

90%

9.17

   

Measure:

Response time to emergency fire calls for assistance of 6.2 minutes (from receipt of call by dispatch).

90%

7.25

 
  • Objective:

Maintain community involvement in crime prevention public information and education programs.

 
   

Measure:

The number of participants rating crime prevention public information and education programs as meeting their needs.

New

     

Base Year Results (FY 00/01)

 

  • Objective:

Maintain low crime rates.

 
   

Measure:

Percent below the seven-year average weighted national FBI crime rate index.

54%

61%

   

Measure:

Percent below the seven-year average weighted California FBI crime rate index.

63%

66%

   

Measure:

Percent below the seven-year average weighted Santa Clara County FBI crime rate index.

38%

47%

2.

HIGH QUALITY EDUCATION

Support a high-quality educational experience for residents of all backgrounds, ages and academic ability, with equal opportunities and resources, emphasizing college preparatory, vocational training or other career choices.

 
 
  • Objective:

Coordinate and/or create opportunities for high school students to access career action counseling.

 
   

Key Measure:

Number of Sunnyvale youth completing NOVA job search workshops.

New

312

 
  • Objective:

Collaborate with community resources for educational purposes.

 
   

Measure:

Number of collaborative activities implemented with local school districts.

New

174

3.

A HEALTHY, SUSTAINABLE ENVIRONMENT

Support a healthy, sustainable environment with ample open space where everyone enjoys clean air and water.

 
 
  • Objective:

Continue to meet or exceed mandated clean water levels.

 
   

Key Measure:

Regulatory standards for drinking water are met.

100%

 
  • Objective:

Maintain waste diversion levels.

 

 
   

Measure:

Solid waste diversion rate.

55%

56%

 
  • Objective:

Educate residents on preventing air pollution.

 
   

Measure:

Number of days per year the air exceeds ozone and particulate matter standards.

New

0/7 (2000)

 
  • Objective:

Maintain high citizen satisfaction levels with City’s environmental programs.

 
   

Measure:

Participation rate in City Recycling Programs.

New

115%

   

Measure:

Satisfaction rating of the City’s environmental programs.

New

94%

 
  • Objective:

Maintain current ratio of acres of open space per capita as future development occurs.

 
   

Measure:

The number of acres of open space per thousand population.

7 acres

6.3 acres

4.

EFFICIENT, SAFE TRANSPORTATION SYSTEMS

Maximize the efficiency and safety of all means of transportation to improve traffic flow and minimize travel times.

 
 
  • Objective:

Improve travel time on major City corridors during peak and non-peak times.

 
   

Key Measure:

Travel time improvement based on major arterials compared to adjusted 1999/00 base year.

New

100%

 
  • Objective:

Work with area public transportation agencies to improve public transportation schedules and support increased ridership.

 
   

Measure:

Total Valley Transportation Agency system ridership.

54.9 Million

56.5 Million

 

   

Measure:

Percent of on-time bus and light-rail service.

97.53%

98.8%

(Bus)

99.92

(LR)

   

Measure:

Number of bus routes servicing the City.

New

27

   

Measure:

Average bus boardings and deboardings per day.

New

152,708

 
  • Objective:

Reduce vehicle, bicycle and pedestrian accidents in the City.

 
   

Measure:

City-wide vehicle collision rate.

New

2.3

   

Measure:

Number of bicycle and pedestrian accidents.

New

32/24

 
  • Objective:

Improve public perception of traffic safety in the City.

 
   

Measure:

Safe roads condition rating.

New

97%

5.

QUALITY, DIVERSE, AFFORDABLE HOUSING

Provide for a high quality, diverse supply of housing, including a broad mix of types with ample ownership and rental opportunities for residents of all income levels.

 
 
  • Objective:

Maintain supply of affordable housing.

 
   

Key Measure:

Percent of houses and apartments that are affordable for households with median income.

New

   

Proposed

Key Measure:

Percentage of homes and apartments that are affordable for households at or below 80% of median income.

 

3.05%

     

Base Year Results (FY 00/01)

   

Measure:

Number of affordable housing units.

 

1,605

1,541

   

ProposedAdded Measure:

 

10% of new housing units (on a five-year rolling average) are affordable.

 

20.9%*

 
  • Objective:

Maintain existing ratios of housing density.

 
   

Measure:

The ratio of single family housing units relative to those that are multi-family housing.

53%

48.5%

 
  • Objective:

Maintain existing ratio/proportionate amount of senior and assisted living residential developments for all income levels.

 
 
  • Proposed Objective:

Maintain the existing ratio of affordable senior and assisted living residential units compared to total housing units.

 
   

Measure:

Number of housing units for seniors and special populations.

New

830

6.

COMMUNITY PRIDE AND INVOLVEMENT

Promote a sense of community pride and involvement.

 
 
  • Objective:

Promote a sense of belonging.

 
   

Key Measure:

Community Pride and a Sense of Belonging Rating.

New

66%

 
  • Objective:

Increase and promote opportunities for community involvement.

 
   

Measure:

Number of City volunteers.

529

238

   

Measure:

Number of board and commission members.

73

55

   

Measure:

Number of community volunteers.

New

   

Proposed Measure:

Percentage of Sunnyvale residents who volunteer for the community.

 

New2

 
  • Objective:

Support formation of and participation in neighborhood associations for all types of housing.

 
   

Measure:

The number of neighborhood/homeowner associations.

New

24

7.

DIVERSE AND GROWING ECONOMY

Maintain a diverse and growing local economy with ample employment for all.

 
 
  • Objective:

Maintain existing mix of business and industry.

 
 
  • Proposed Objective:

Encourage diverse mix of business and industry.

 
   

Key Measure:

Extent to which the balance of businesses and industries within cluster groups in Sunnyvale is consistent with the model for business and industry clusters in the Silicon Valley Region (as defined by Joint Venture: Silicon Valley network).

 

 

New

   

Proposed Key Measure:

Extent to which there is a balance of businesses within the retail/hospitality (R/H) and office/industrial (O/I) cluster groups in Sunnyvale to reduce the risk of being overly dependent on any single business cluster.

Sales Tax

R/H – 118

O/I – 157

Outlets

R/H – 70

O/I – 65

 
  • Objective:

Provide a supportive, business-friendly environment.

 
   

Measure:

Businesses surveyed rating the City as providing services that are important to the business community.

New

77%

   

Measure:

Percent of businesses that rate the City as business friendly.

New

85%

 
  • Objective:

Maintain customer-friendly "Shop Sunnyvale" environment.

 
   

Measure:

Retail sales per capita.

New

 

   

Proposed Measure:

Percent change in retail sales per capita meets the percent change in retail sales per capita for Santa Clara County.

 

62%

   

Measure:

Resident’s satisfaction survey rating indicating the City as having convenient service outlets available in their neighborhood.

New

 

 

   

Proposed Measure:

Resident’s Satisfaction Survey rating their neighborhood as having convenient services and good places to shop.

New3

8.

A COMMUNITY WITH DIVERSE, CULTURAL OPPORTUNITIES

Encourage and embrace a diverse, multi-cultural environment, supportive of entertainment, performing and fine arts.

 
 
  • Objective:

Encourage community involvement, acceptance and support of a diverse and multiethnic environment.

 
   

Key Measure:

Community Tolerance Rating.

New

67%

   

Measure:

Number of City employees holding multi-lingual certification.

39

   

Proposed Measure:

Number of City employees holding bi-lingual certification.

39

 
  • Objective:

Support multi-cultural City events.

 
   

Measure:

Number of City-supported multi-cultural events.

New

44

 
  • Objective:

Encourage broad participation in City cultural events and entertainment, with outreach to all.

 
   

Measure:

Number of people attending City multi-cultural events.

New

8,207

 
  • Objective:

Promote availability of City’s performing and fine arts opportunities and facilities.

 
   

Measure:

Number of hours of programming provided by the City’s performing and fine arts facilities.

New

4,740

Footnotes

Return to RTC# 03-105