I.

Anderson delivered staff report and asked for committee member comments on the staff recommended changes to seven Quality of Life Measures.

Objective - The committee supports the staff recommended change to objective #1

1. The committee took action recommend to council to keep the existing measure of "Residents' satisfaction survey rating the City as having convenient service outlets available in their neighborhood."
   Public Comment - Wiesinger recommended to the committee to keep the existing measure.
   Mayer/Granvold, Unanimous
2. The committee took action to recommend modification of the staff recommendation to only take into account consumer retail sales, excluding business to business sales. In addition they recommended an additional measure to gauge the average distance from residences to neighborhood retail goods and services.
   Public Comment - Wiesinger suggested that retail sales per capita be compared to something else.
   Mayer/Cotton, Unanimous
3. The committee supports the staff recommended change to the measure "Extent to which there is a balance of businesses within the retail/hospitality and office/industrial cluster groups in Sunnyvale to reduce the risk of being overly dependant on any one business cluster."

Objective - The committee took action to recommend that the objective should be to that the number of affordable senior and assisted living residential developments of all income levels should be consistent with the number of seniors and residents who qualify for senior and assisted living. The committee also suggested that the city should look county wide to assure that seniors in Sunnyvale are not being forced out of Sunnyvale. Mayer/Granvold, Unanimous

Measure - The committee supports the staff recommended change. However the committee asked for mobile homes to be clearly identified as being part of this measure.

Measure - The recommends that the existing measure remain. However the committee recommends that the instead of having the number be derived from the volunteers associated with the City's volunteer program, the committee recommend that an additional question be added to the survey asking residents if they volunteer in the community. The committee also asked that the question give numerous examples of possible volunteerism (soccer coach, cub scout leader etc.). It is their feeling that there may be many residents who volunteer their time, but may not think of it as volunteering for the community. Mayer/Granvold, Unanimous

Measure - The committee supports the staff recommended changes. In addition the committee also suggested that a measure be added to which reveals the number of full time employees who speak a language other than English. Mayer/Jackson, Unanimous.

The committee also requested to comment on the other quality of life measures. The following are their recommendation:

1. A traffic safety element (including bicycles and pedestrians) should be added to the Safe Community Strategic Priority. They believe that an addition question could be added to the survey that would ask whether people feel safe on the sidewalks and riding a bicycle.
   Public Comment - Wiesinger believes that this is not necessary due to the fact that there is a separate section for Transportation
   Mayer/Jackson, Unanimous.
2. An adult education component should be added to the High Quality Education Strategic Priority. In addition, the committee recommends that the survey should be used to determine citizen satisfaction with public and private elementary, middle and high schools within Sunnyvale.
   Public Comment - Wiesinger requested that satisfaction with public schools be added.
   Mayer/Cotton, Unanimous
3. Waste diversion levels should be increased, not simply maintained in the Healthy, Sustainable Environment measure. Eaton/Cotton, Unanimous
4. A measure which measures Sunnyvale's consumption of natural resources as compared to a global sustainability index should be added. Mayer/Jackson, 4 in favor, Cotton and Granvold abstain.
5. Bicycle and pedestrian accidents should be calculated by rate (per miles traveled). Mayer/Granvold, Unanimous
6. Add an objective which states "Improve citizens transportation choices by providing the right infrastructure." Measures for this objective would be: % of missing curb-cuts, % of missing sidewalks, % of arterial and collector streets with bicycle lanes. Mayer/Granvold, Unanimous.
7. Include a measure which looks at the time it takes to get to employment centers by transit. Mayer/Jackson, Unanimous.
8. Include a measure for the number of Sunnyvale businesses who offer transit incentives. Cotton/Jackson, Unanimous.
9. Include a measure of the number of employees in the City of Sunnyvale vs. the total number of vehicles. Mayer/Granvold, Unanimous
10. Include a measure that looks at the number of workers in Sunnyvale who use a mode other that single occupancy vehicle to get to work. Jackson/Mayer, Unanimous.
11. Include a measure of the jobs/housing ratio in the City as part of the Quality, Divers, Affordable Housing Strategic Priority. Mayer/Granvold, Unanimous.
12. Measure the number of Boards and Commissions vacancies and applicants instead of the number of B/C members. Mayer/Granvold, Unanimous.
13. Change the measure "number of neighborhood/homeowner associations" to number of neighborhood associations. In addition, add a measure of the average number of people attending each meeting. Mayer/Granvold, Unanimous.
14. Include a measure for the annual number of hate crimes as part of the Community with Divers Cultural Opportunities Strategic Priority. Mayer/Jackson, Unanimous.

II.

Terilyn Anderson, Senior Management Analyst from the Organizational Effectiveness, City of Sunnyvale appeared to get input and recommendations from the CCAB regarding the Quality of Life survey, which is a community driven process.

The following recommendations were made:

1) Requested Objective Change: Maintain diverse mix of business and industry. BOARD MEMBER Lazaro motioned to accept the recommendation. BOARD MEMBER Jevons seconded the motion.

2) Requested Measure Change: Residents’ satisfaction survey rating the City as convenient and a good place to shop. Suggestion from the BOARD: "Residents satisfaction survey rating the City as having convenient service outlets and a good place to shop in their neighborhood". BOARD MEMBER Lazaro motioned to accept the recommendation. BOARD MEMBER Gamez seconded the motion.

3) Recommended Measure Change: Percent change in retail sales per capita meets the percent change in retail sales per capita for Santa Clara County. BOARD MEMBER Lazaro motioned to accept the recommendation. BOARD MEMBER Jevons seconded the motion.

4) Recommended Measure Change: Extent to which there is a balance of businesses within the retail/hospitality (R/H) and office/industrial (O/I) cluster groups in Sunnyvale to reduce the risk of being overly dependent on any one businesses cluster. Suggestion from the BOARD: Supported recommended measure with the provision that "balance" should be defined and the 30% Retail/Hospitality and 70% Office/Industrial ratio explained. BOARD MEMBER Lazaro motioned to accept the recommendation. BOARD MEMBER Gutierrez seconded the motion.

5) Recommended Objective Change: Maintain the existing ratio of affordable senior and assisted living residential units compared to total housing units. BOARD MEMBER Lazaro motioned to accept the recommendation. BOARD MEMBER Jevons seconded the motion.

6) Recommended Measure Change: Percentage of homes and apartments that are affordable for households at or below 80% of median income. BOARD MEMBER Lazaro motioned to accept the recommendation. BOARD MEMBER Jevons seconded the motion.

Add New Measure: 10% of new housing units (on a five-year rolling average) are affordable.

BOARD MEMBER Lazaro motioned to accept the recommendation. BOARD MEMBER Jevons seconded the motion.

7) Support recommended alternative measure "percentage of Sunnyvale residents who volunteer for the community". Suggestion from the BOARD: Recommend that proposed external survey read "Do you volunteer for youth activities, a sports organization, a school, charity, religious or other community organization or agency serving the Sunnyvale community?" BOARD MEMBER Lazaro motioned to accept the recommendation. BOARD MEMBER Jevons seconded the motion.

8) Recommended Measure Change: Number of City employees holding bi-lingual certification. BOARD MEMBER Jevons motioned to accept the recommendation. BOARD MEMBER Lazaro seconded the motion.

III.

Accept staff recommended changes to Quality of Life measures and objectives with the recommendation that the proposed new measure "10% of new housing units (on a five-year rolling average) are affordable" be increased to 15% when after the Below Market Rate Program goal is increased to 15%.

Add a comma and the word "various" so that the description of Quality, Diverse, Affordable Housing reads: "Provide for a high quality, diverse supply of housing, including a broad mix of types, with ample ownership and rental opportunities for residents of [all] various income levels.

Add "cultural and ethnic" to the description of High Quality Education so that it reads: Support a high-quality educational experience for residents of all cultural and ethnic backgrounds, ages and academic ability, with equal opportunities and resources, emphasizing college preparatory, vocational training or other career choices.

IV.

Ms. Terilyn Anderson introduced herself and explained the Quality of Life goals, objectives and measures in the staff report. In 2001, a Taskforce was established to develop these objectives -- eight strategic priorities that represent high level components contributing to the overall Quality Life in Sunnyvale:

1. A Safe Community
2. High Quality Education
3. A Healthy Sustainable Environment
4. Efficient, Safe Transportation Systems
5. Quality, Diverse Affordable Housing
6. Community Pride and Involvement
7. A Diverse and Growing Economy
8. A Community with Diverse, Cultural Opportunities

The measures were determined by staff and approved by Council. This is the first time the report will be published, measuring two years of data. Staff found it difficult to interpret some of the data and asked Council to consider amending the language. To increase community involvement, Council suggested having the City’s Boards and Commissions provide public input on staff’s recommendations.

The Commission requested Ms. Anderson to review all of staff's recommendations and allow the Commission to make their recommendations to Council at the end of the presentation. Ms. Anderson addressed the following changes staff was recommending.

1. Regarding the objective for: A Diverse and Growing Economy --

From: Maintain existing mix of business and industry.

Change To: Maintain diverse mix of business and industry.

Discussion followed and staff answered the Commissions’ questions to their satisfaction.

2. Regarding the existing measure for: Convenient Shopping --

From: Resident’s satisfaction survey rating the City as having convenient service outlets available in their neighborhood.

Change To: Resident’s satisfaction survey rating the City as convenient and a good place to shop.

Discussion followed and staff answered the Commissions’ questions to their satisfaction.

3. Regarding the existing measure for: Retail Sales per Capita --

From: Percent change in retail sales per capita

Change To: Percent change in retail sales per capita meets the percentage change in retail sales per capita for Santa Clara County

Discussion followed and staff answered the Commissions’ questions to their satisfaction.

4. Regarding the existing measure for: Business Clusters --

From: Extent to which the balance of business and industries within cluster groups in Sunnyvale is consistent with the model for business and industry clusters in the Silicon Valley Region (as defined by Joint Venture: Silicon Valley Network.)

Change To: Extent to which there is a balance of businesses and industries within the retail/hospitality (R/H) and office/industrial (O/A) cluster groups in Sunnyvale to reduce the risk of being overly dependent on any one business cluster.

Discussion followed and staff answered the Commissions’ questions to their satisfaction.

5. Regarding the existing objective for: Quality, Diverse Affordable Housing --

From: Maintain existing ratio/proportionate amount of senior and assisted living residential developments at all income levels.

Change To: Maintain existing ratio/proportionate amount of senior and assisted living residential units compared to total housing units.

Discussion followed and staff answered the Commissions’ questions to their satisfaction.

6. Regarding the existing measure for: Affordable Housing --

From: Percent of houses and apartments that are affordable for Households with median income.

Change To: Percent of homes and apartments that are affordable for Households at or below 80% of median income.

Add: new measure --

10% of new housing units (on a five year rolling average) are affordable.

Discussion followed and staff answered the Commissions’ questions to their satisfaction.

7. Regarding an existing measure for: Community Pride and Involvement –

From: Number of community volunteers.

Change To: Eliminate this measure and retain the existing measure for the Number of City Volunteers that includes City Volunteers,

Special Event Volunteers and Outside Agency Volunteers.

Add: Alternative proposed by Councilmember Howe regarding changing the existing measure --

From: Number of City Volunteers

Change To: Percentage of Sunnyvale residents who volunteer for the Community.

Discussion followed and staff answered the Commissions’ questions to their satisfaction.

8. Regarding an existing measure for: A Community with Diverse, Cultural Opportunities –

From: Number of City employees holding multi-lingual certification.

Change To: Number of City employees holding bi-lingual certification.

Discussion followed and staff answered the Commissions’ questions to their satisfaction.

Ms. Merrill added that the Parks and Recreation Department currently tracks information to report on four of the Quality of Life measures and none of these are proposed to change.

Ms Anderson stated that although Council had previously approved these measures, they are seeking public input by asking the City’s Boards and Commissions to approve the language in question to make sure it is clear. Commissioner Pole commented he served on the Quality of Life Index task force that developed the criteria. The task force then gave the items to staff to determine how they would be measured. Commissioner Arnett noted that since these items did not come before the Boards and Commissions for initial input, the November 26 Council Minutes should not read: "send the item ‘back’ to the Boards and Commissions for public input," because that implies the Boards and Commissions previously reviewed them. Both Commissioners Arnett and Pole expressed surprise that the Quality of Life Indicators were not initially reviewed by the Boards and Commissions.

The Commission thanked Ms. Anderson for responding to their questions and clarifying issues in the staff report.

Discussion followed. Ms. Merrill clarified that this measure would be a way to address the convenience or inconvenience of shopping in Sunnyvale by the resulting feedback gathered from the survey. Council could then direct operations to determine why these kinds of results are occurring. There was no further discussion.

Discussion followed. Commissioner Pole clarified that the initial recommendation was being endorsed as presented. Vice Chair Arnett said the added comment would lead to obtaining finer details in the numbers collected and prevent the bulk number from hiding other data that could be a false figure in reporting the needs of Sunnyvale consumers. There was no further discussion.

Discussion followed. Vice Chair Arnett stated there was not enough information to justify combining the terms retail/hospitality (R/H) and office/industrial (O/A) and also wanted to see applicable material that was referenced in the existing and recommended measure change." Ms. Merrill clarified that the motion on the floor is a recommendation to Council to defer this item pending further information regarding the pairing of the terms used. This is the opportunity for Commissioners to share comments to decide if this is the final recommendation to Council from a consensus of the Commission. There were no additional comments by Commissioners.

Discussion followed. Commissioner Ringel believes this will ensure more affordable housing for future residents.

Discussion followed. Vice Chair Arnett stated it is important to track the potential growing ratio of the senior population.

Discussion followed. Vice Chair Arnett and Commissioner Pole clarified that the Commission is recommending the percentage of volunteers, rather than the number of volunteers, be tracked.

The Parks and Recreation Commission concluded this agenda item with a separate but related recommendation for Council's consideration.

Vice Chair Arnett moved, seconded by Commissioner DeWolf, to recommend Council seek out Boards and Commissions’ input on the whole Quality of Life Initiative. Commissioner Ringel made a friendly amendment to have the Quality of Life items pertaining to a specific Board or Commission be addressed only by that particular Board or Commission.

Discussion followed. Vice Chair Arnett stated the friendly amendment better clarified the issue.

Discussion followed. Commissioner Pole stated he opposed the motion and believes Council's intent was to obtain public input from the City's Boards and Commissions members as Sunnyvale citizens, not as specific Boards and Commissions representatives. Commissioner Ringel stated the intent was not to give Council a directive. Chair Manfrey stated he would hope that comments to Council from the Boards and Commissions recommendations would be shared and made available to those Boards and Commissions. There was no further discussion.

Commissioner Pole dissented

V.

Motion: Gans moved that the Personnel Board accept the staff recommended changes to the Quality of Life Measures and Objectives. Williams asked that the final Quality of Life Index Report include a context for interpreting the results of the measures. Motion unanimously approved.

VI.

Terilyn Anderson, Senior Management Analyst, Project Manager, presented the memo noting that on November 26, 2002, City Council directed staff to refer the study and obtain comments and feedback from Boards & Commissions and public input. She provided a summary of the Qualify of Life Initiative, the results of the survey and how eight broad strategic priorities came about. She noted the eight Broad Strategic Priorities - 1) A Safe Community; 2) High Quality Education; 3) A Healthy, Sustainable Environment; 4) Efficient, Safe Transportation Systems; 5) Quality, Diverse, Affordable Housing; 6) Community Pride and Involvement; 7) Diverse and Growing Economy and 8) A Community with Diverse, Cultural Opportunities.

Comm. Swegles asked staff if there is an age restriction for affordable housing. Ms. Ryan responded that there is no age qualification for Below Market Units but rather an income eligibility requirement. She added that there are a variety of affordable housing units in the city, some of which are for seniors only.

Comm. Swegles asked staff if individual volunteer hours are included in the total volunteer hours. Staff said yes.

Comm. Moylan clarified what is the intent of the presentation. Ms. Anderson responded that City Council asked that staff solicits Boards and Commissions' comments on the proposed Quality of Life Measures & Objectives changes as presented in the memo.

There was no one in the public to speak on the item.

Comm. Swegles had no further comments.

Comm. Chu concurred with Comm. Swegles that the recommended changes are good and should be forwarded to City Council.

Comm. Moylan offered friendly amendments to Attachment B and recommended comparing the results with the neighboring cities.

Ms. Ryan recommended taking an action on the motion and making another motion noting several changes as recommended by Comm. Moylan.

There were no further comments from the maker and the second.

Comm. Chu commented that it may be appropriate to note how many performing art theaters or museums there are in Sunnyvale and to also define "multi-cultural."

VII.

Sr. Management Analyst Terilyn Anderson gave a brief overview of the Quality of Life Measures and Objectives with the Board.

After discussion, board members presented the following suggestions:

#1 Boardmembers expressed concern with "at or below 80% of median income". Boardmembers suggested staff clarify and rephrase the measure wording to only utilize either "at" or "below" 80%.

#2 Boardmembers requested clarification if the "median income" was determined by salaries of Sunnyvale, Santa Clara County or California residents. Sr. Management Analyst Terilyn Anderson stated that staff acquired the information from HUD (U.S Department of Housing and Urban Development).

VIII.

Ms. Merrill introduced Terilyn Anderson from the Office of the City Manager. Ms Anderson gave the background of the project and explained the Quality of Life goals, objectives and measures in the staff report. In 2001, a Taskforce was established to develop these objectives -- eight strategic priorities that represent high level components contributing to the overall Quality Life in Sunnyvale:

1. A Safe Community
2. High Quality Education
3. A Healthy Sustainable Environment
4. Efficient, Safe Transportation Systems
5. Quality, Diverse Affordable Housing
6. Community Pride and Involvement
7. A Diverse and Growing Economy
8. A Community with Diverse, Cultural Opportunities

Ms. Anderson stated that approximately 500 people from various sectors of the Sunnyvale community gave their input through members of the taskforce. Once the data was consolidated into the eight objectives identified above, measures were determined by staff and approved by Council.

This is the first time the report will be published, measuring two years of data. Staff found it difficult to interpret some of the data and asked Council to consider amending some of the language. To increase community involvement, Council suggested having the City’s Boards and Commissions provide public input on staff’s recommendations.

Ms. Anderson asked the Commission if they had any questions on staff's recommendations as identified in the staff report that was included in the Commissioners' packets. Chair Beezley stated the report was pretty straight forward and the Commissioners had no questions of staff.

Chair Beezley opened the meeting for public hearing.

Ms. Lisa Silan, a Sunnyvale Resident, questioned why "A Safe Community" was considered a Quality of Life issue.

Ms. Anderson replied that citizens were very concerned about being safe in their immediate surroundings. The public wants to feel safe from harm and free from injury throughout the many neighborhoods, parks, schools, shopping and business areas within Sunnyvale. Ms. Anderson stated the figures pertaining to a safe community may have been taken from a random sampling.

Chair Beezley thanked Ms. Silan for her comments.

No more appearances were made and the Public Hearing was closed.

Moved by Commissioner Buchs seconded by Commissioner Carney, to accept staff's recommendations as presented in the staff report for the Proposed Revisions To Seven Quality Of Life Measures And Two Objectives.

Motion carried unanimously

Chair Beezley thanked Ms. Anderson for her presentation to the Commission.

Chair Shoemaker announced Terilyn Anderson, Senior Management Analyst.

Ms. Anderson formerly introduced herself. She stated the purpose of the "Quality of Life Measures and Objectives". She noted how this Index Report derived and how this task force was assigned to create this report. (see Office of the City Manager Memorandum).

Ms. Anderson further clarified the objectives and measures of the Quality of Life Index Report.

Com. Love asked Ms. Anderson for some clarification with the report as a whole.

Chair. Shoemaker asked Ms. Anderson what exactly is she expecting from the Commission. She asked what she wants the Commission to do. Ms. Anderson noted that the purpose for this outreach is for their critique of the report.

Comm. McQueen noted that he is not ready to make any motions at this time and suggested that he would abstain until further clarified the purpose of these changes.

Ms. Anderson clarified the purpose of these changes.

Comm. Reid asked for clarification in Attachment "B". Ms. Anderson further clarified.

Comm. McQueen noted that he is ready to make motions regarding the reports' suggested changes.

Following are consensuses of the suggested changes under Strategic Priority: Diverse and Growing Economy states of the Quality of Life Measures and Objectives report:

Existing Objective: Maintain existing mix of business and industry.

Requested Objective Change: Maintain diverse mix of business and industry.

Motioned to recommend the requested change with the provision that the word "Maintain" is replaced with the word "Encourage. Voted 6-0

Existing Measure : Retail Sales per capita

Following are consensus's of the suggested changes under Strategic Priority: Quality, Diverse, Affordable Housing of the Quality of Life Measures and Objectives report:

Following are consensus's of the suggested changes under Strategic Priority: Quality, Diverse, Affordable Housing of the Quality of Life Measures and Objectives report:

Existing Measure: Number of Community Volunteers

Recommended Measure Change: Eliminate Measure

Following are consensus's of the suggested changes under Strategic Priority: A Community with Diverse, Cultural Opportunities of the Quality of Life Measures and Objectives report:

Existing Measure: Number of City Employees holding multi-lingual certification

Recommended Measure Change: Number of City employees holding bi-lingual certification