Public Noticing Plan for Private Development and Public Projects

The purpose of public noticing is to make community members aware of a project and provide an opportunity for community members to give feedback.  In addition to legal requirements and standard outreach/public noticing practices, staff should review the following on a project basis to determine the appropriate level of noticing:

Project Description	What is the nature of the project?  Where will the project take place?  How large is the project?  How long will the project take?
Target Audience	Will community members be adversely affected by the project?  How many will be affected?  To what extent will they be affected?  Will the project affect some community members, neighborhoods or groups more than others? Note: Notice at community meetings should be given two weeks in advance of the meeting.
Additional Considerations	Will the project likely be perceived as controversial? Will broad-based community support be needed to go forward with the project? Which community members or groups would want to be notified about the project?
Cost/Benefit Analysis	Approximately how much will additional outreach/public noticing cost? What will be the benefits?  Will the City gain value through the additional input?
Outreach Tools	Which outreach tools will best reach the target audience? Note:  See “City of Sunnyvale Outreach Tools” (Attachment L) for possible options.
Evaluation Method	Was notice timely?  Were any complaints about noticing received?  (If so, check records to see if notice was sent.) How much input was received? If appropriate, determine what could have made the process more effective for use in future projects.