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1. |
What are the key elements of the issue? What precipitated it?
At a recent meeting, the Cherry Orchard Homeowners Association (CONA) offered the following suggestion to encourage Sunnyvale residents to “Shop Sunnyvale”:
1. Issue a simple SHOP SUNNYVALE plastic ID card that is valid for a defined period of time, such as a 2-year period (2005, 2006), and require the signature or "see ID" entry area on the back of the card.
2. The card would be purchased from the City of Sunnyvale for a fee of $10 per card, as this is designed to offset the initial costs of staff and ongoing administration for purchasing and generating the cards.
3. Present the card to any/all participating retailers, such as restaurants, stores, hotels, etc., and obtain whatever discount they have previously agreed to provide for any bearer of a SHOP SUNNYVALE discount card. It should be left up to each retailers/participating vendor of services/products, as to what their discount is whether it’s a percentage of each transaction, a flat dollar amount, or even different amounts at different times of the year or for different sizes of transactions.
This study issue will explore the feasibility of developing and implementing a discount card program, look at models, work with business groups to determine their interest in participating, assess costs and determine the options for management of the program. The end report will provide analysis of these issues to determine what the City’s role should or could be, and based on interest, costs, etc., Council can decide if a citywide discount card program should be implemented on either a pilot or ongoing basis.
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2. |
How does this relate to the General Plan or existing City Policy?
Policy 5.1C.1 Support efforts to establish Sunnyvale's downtown area as a strong commercial center for the City.
Policy 5.1C.3 Maintain an attractive business community.
Policy 5.1C.4 Promote business opportunities and business retention in Sunnyvale.
Policy 5.1C.6 Consider development of a strong business retention program.
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3. |
Origin of issue: |
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Council Member(s): |
Swegles |
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General Plan: |
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City Staff: |
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Board or Commission (identify name of the advisory body from the list below): |
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Board or Commission ranked this study issue _____ of _____
Board or Commission ranking comments:
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4. |
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Multiple Year Project? |
Yes___ |
No_X_ |
Expected Year Completed |
2005 |
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5. |
Estimated work hours for completion of the study issue (use 5 or 8-hour increments): |
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(a) Estimated work hours from the lead department |
100 |
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(b) Estimated work hours from consultant(s) - if applicable: |
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(c) Estimated work hours from the City Attorney's Office: |
30 |
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(d) Estimated work hours from Finance: |
15 |
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(e) Estimated work hours from other department(s): |
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Department: |
Office of the City Manager |
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25 |
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Department: |
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Department: |
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Total Estimated Hours: |
170 |
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6. |
Expected participation involved in the study issue process? |
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(a) Does Council need to approve a work plan? |
Yes __ |
No X |
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(b)Does this issue require review by a Board/Commission? If so, please list below: |
Yes __ |
No X |
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(c) Is a Council Study Session anticipated? |
Yes__ |
No__ |
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(d) What is the public participation process? Outreach to Sunnyvale Neighborhood Associations, business associations such as the Chamber of Commerce, Downtown Association and Auto Dealers Association.
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7. Cost of Study: Please mark appropriate item below.
X Costs covered in operating budget - 244 Economic Development
__Cost covered by project - n/a
__Budget modification needed for study - n/a
Explain below what the additional funding will be used for: |
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8. Potential fiscal impact to implement recommendations in the Study
approved by Council, if any: |
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Mark a range for the items below: |
$500 or none |
$50K or less |
$51K - $100K |
$101K- $500K |
$501K or more |
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Capital expenditure range |
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X |
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Operating expenditure range |
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X |
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New revenues / savings range |
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X |
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Explain impact briefly: There may be a cost to develop and distribute a discount card to neighborhood associations. The intent is to increase shopping at Sunnyvale retail and hospitality venues thereby increasing revenues to the City.
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9. Staff Recommendation for this calendar year:
“For” Study ___ Explain:
“Against” Study ___ Explain. If staff suggests that this study should not be considered again in the future ordeferred at this time, please include this in your explanation.
No Recommendation X
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