October 18, 2005

 

 

SUBJECT: Consider Revisions to Council Policy Governing the Naming/Renaming of Parks and Recreation Facilities – Study Issue

 

REPORT IN BRIEF

This report is provided to address Council requested Study Issue PRD-12. Please see Attachment A, Proposed Council Study Issue, PRD-12. It considers a revision to Section 2 of Council Policy 7.3.10, governing the naming/renaming of parks and recreation facilities. Please see Attachment B, Council Policy 7.3.10, Naming/Renaming Parks & Recreation Facilities. This section of the policy exclusively addresses the naming of a park or recreation facility for a specific individual. It requires that Council must wait a minimum of 5 years after a person dies before recognition with the honor of renaming a park or recreation facility for him/her.

 

A survey was conducted of ten other local cities to determine an “Industry Standard” on this issue. Please see Attachment C, Parks and Recreation Facilities Naming/Renaming Policies – Summary of Local Agencies. While all cities occasionally find the need to name a facility, only six of the ten cities have written policies for naming/renaming facilities. And, eight of the ten cities surveyed required no waiting period prior to Council consideration for naming a facility after a deceased person.  The city of Campbell requires 2 years and Mountain View requires a 5 year waiting period.

 

In examining alternatives, a reasonable waiting period is desirable. It allows logical consideration to occur absent the intense emotion often found accompanying death. It provides for the accomplishments of a deserving candidate to “stand the test of time” and it allows for a period of reflection and evaluation. The current 5-year waiting period appears overly long, however, as it may reduce the number of local supporters available to speak on an individual’s behalf. It also reduces the likelihood that a sitting councilmember will remain in place long enough to consider individuals for honor who have died while the member is in office.

 

Staff recommends Alternative No. 1, that the Council Policy be revised to provide a minimum 1-year waiting period, where 5 years is currently required, when considering the naming/renaming of a park or recreation facility after a deceased individual. A 1-year waiting period would greatly enhance the opportunity that sitting councilmembers will remain on Council long enough to consider individuals for honor who have died while the members were in office.

 

This report was presented to the Parks and Recreation Commission at the regularly scheduled meeting of September 14, 2005. The Commission unanimously recommended Alternative No. 2, to revise Council Policy 7.3.10, Section 2, to provide no waiting period.

 

BACKGROUND

Council voted in 1983 to approve a modification to Legislative Policy 7.3.10, Naming/Renaming Parks & Recreation Facilities to “provide the process and responsibility for naming or renaming City Parks and Recreation Facilities.” An additional statement was added to Section 2 of this policy dictating that the naming or renaming of a City park or recreation facility, or facility within a park in honor of a deceased individual, who has made a significant contribution to the City of Sunnyvale, may occur no earlier than five years after his/her death. Section 4 was also added to the policy at that time to provide for the naming of facilities within a park by using the same criteria (Sections 1-3) as previously approved by Council for naming the entire park or park facility.

 

It should be noted that prior to the preparation of the 1983 Council Report, the Parks & Recreation Commission was asked by Council to review the policy and make a recommendation to clarify the waiting policy. The Commission had a preference for a 1-year waiting period; however, Council ultimately approved the current 5-year period.

 

Occasionally, the public questions the logic behind the waiting period in this policy. Most recently, a local Little League group wishing to memorialize the lifelong efforts and dedication of a recently deceased coach communicated to the City its interest in seeing this policy changed. City Council subsequently expressed interest in exploring revisions to the 5-year waiting period policy. On December 16, 2004, Council ranked this Study Issue for study in calendar year 2005.

 

EXISTING POLICY
From the Open Space Sub-element:

Goal 2.2C. Maintain a system of parks that assures all residents, workers, and visitors access to recreation opportunities by providing Neighborhood Parks, Athletic/Play Fields and Special Use Facilities.

Policy 2.2C.1. Provide, develop and maintain Neighborhood Parks.

From Legislative Policy Manual:

Policy 7.3.10. Naming/Renaming Parks & Recreation Facilities

 

DISCUSSION

On a regular basis, members of the public communicate to City Council, Boards and Commissions and/or City staff a desire to memorialize a recently deceased friend, colleague, or family member, who usually has been an active, longstanding resident of Sunnyvale. Requests are generally modest in nature and fall into the “plant a tree” or “donate a park bench” category. Staff can easily provide the appropriate recognition for this level of memorial (less than $20,000), which is entirely funded by the requesting person or group, by referring to Council Policy 7.3.11. Please see Attachment D, Council Policy 7.3.11, Recognition and Plaque Policy. Based on the amount of the donated memorial, this policy provides for suitable acknowledgment in the form of a “Thank You” letter from a department director or the mayor, or an identifying plaque at the location of the donated item. Memorial donations of a larger amount are also governed by this policy and provide the City Council with “the final authority on all plaques or permanent recognition on public property valued at more than $20,000.”

 

Less frequently, Council, Boards and Commissions and/or City staff receive a request to name/rename a park, playing field, or other recreation facility after a recently deceased citizen. Usually, such requests are made to recognize extraordinary contributions to the Sunnyvale community over an extended length of time. Staff manages this type of request by following Council Policy 7.3.10, Naming/Renaming Parks & Recreation Facilities. This policy dictates, “Naming Parks and Recreation facilities shall be the responsibility of the City Council.” It further identifies three criteria Council will utilize as they consider the matter (as listed in a copy of the policy, Attachment B). These criteria are detailed and straightforward in nature. A restriction in Section 2 of the policy has regularly been a concern for the requesting person or group.

 

When naming a facility for a specific individual that is deceased, Section 2 of the policy requires that, “… individual must be deceased for at least five years.” While the 5-year waiting period in no way requires Council to approve a request, and each request is taken on its own merit, members of the public have occasionally questioned the logic behind such an extensive waiting period. Based in part on negative public sentiment, Council also expressed interest in exploring revisions to the 5-year waiting period mandated by the policy.

 

Industry Standard

Leaders of all cities are approached, on occasion, by residents with request(s) to name or rename a park or facility after a person that has been important to the community. This may occur when a new park or facility (baseball field, soccer field, etc.) is constructed or when a person has provided community service (volunteerism, managing, coaching, etc.) at a particular existing facility or park. The request to name/rename may be for a living person or one that has recently passed away. To approximate an “industry standard” waiting period for this situation, staff contacted ten other local cities to determine:

  • If a written park naming/renaming policy existed; and,
  • If a waiting time was required (after an individual’s death) before consideration of naming/renaming a facility could occur. 

A review of Attachment C indicates that only six of the ten cities surveyed have written park naming/renaming policies. Only two of ten require a specific waiting period as has been used by Sunnyvale. The City of Campbell requires a 2-year waiting period, and the City of Mountain View has a 5-year waiting period. The current waiting period of 5-years in Sunnyvale is equal to the most restrictive of the ten cities surveyed.

 

With or without a written policy, eight of the ten cities do not have a waiting period prior to considering naming/renaming a park or facility after a deceased person. Consideration of a naming/renaming action without a required waiting period appears to be most typical of nearby cities. Even in the cases where cities have written policies for this topic (six in survey) two-thirds of the cities (four) do not require a waiting period. No waiting period could be considered the standard in our local area.

 

Why Waiting Periods?

Several reasons have been identified that suggest a waiting period is desirable. An individual’s death is usually followed by a period of heightened emotion. While friends and loved ones seek to honor and commemorate the life of a recently departed individual, these emotions alone should not be the basis for a park naming/renaming deliberation. As the naming/renaming of a park or park facility is one of the highest honors with which the City can recognize the lifelong contributions of a community member, consideration of these requests should be based on a factual and logical foundation. By requiring a significant but reasonable length of time to elapse, the intense emotion surrounding the passing of the person will likely have subsided, and a more appropriate environment will exist in which to make an informed decision.

 

It can also be reasoned that the accomplishments of a person who merits a memorial naming should “stand the test of time.” In other words, the arguments for the honor will remain valid (and in the most deserving cases, increase in strength) over a number of years after death. As the name of a park or park facility is seldom changed once set, it is most important that Council is certain an honorary naming is appropriate; and, by waiting, the argument for approval, where merited, should become more apparent.

 

A significant but reasonable waiting period will allow for reflection and evaluation. Those interested in supporting a deceased individual will have more time to prepare the request and may provide a stronger case for the honor, where merited, as compared to a request made more closely to the time of death. Members of Council, familiar with the person or his/her good works, will also be provided with additional time to further study the history and efforts of the person prior to consideration. Because this type of decision is made so infrequently and is rarely changed once made, it is important that all relevant facts become known in advance of the decision. A waiting period should allow for all pertinent factual information to come to light to be used in forming a final opinion.

 

How Long a Waiting Period?

While the points mentioned above provide support for a “waiting period” as a part of Council policy, the length of the wait is a concern for members of the public (and possibly for members of the Council). As mentioned, the current policy requires that an individual be deceased a minimum of five years before consideration can occur. This length of wait inhibits the process in two ways. After a 5-year waiting period, the availability of supporters who are willing and able to speak on a candidate’s behalf is reduced. Some may have moved away or may have passed away as well. These people have firsthand knowledge of the life and accomplishments of the candidate, and information germane to the merits of the naming/renaming may be lost by their absence in the process.

 

Furthermore, as the length of wait increases to two years and beyond, it becomes less likely that a sitting councilmember will remain in place long enough to consider individuals for honor who have passed away while the members were in office. A reasonable but significantly shorter waiting period provides that Council may take action on behalf of those who may have passed away while councilmembers hold office.

 

FISCAL IMPACT

Currently, no fiscal impacts are anticipated, given a moderate change in the policy.

 

It should be noted that a less restrictive policy might increase the number of naming/renaming requests from the public. Additional staff time would be required in the preparation and presentation of these added Council Reports. Costs for these extra hours, however, can most likely be absorbed into the normal course of operation.

 

Conclusion

  • Six of the ten surveyed cities have written policies for naming/renaming facilities. Four of these cities do not require a waiting period while two cities do require a waiting period prior to naming a facility for a deceased person.
  • Two of the ten surveyed cities have a written policy on this topic and require a waiting period prior to naming/renaming a facility for a deceased person.  Sunnyvale’s existing waiting period of five years is equal to the most restrictive policy (Mountain View).
  • Eight of the ten local cities surveyed in this report require no waiting period prior to considering a naming/renaming request.
  • Naming requests (in memoriam) from the public are generally made soon after a person’s death and are likely accompanied by much emotion.
  • The lifelong accomplishments of a deceased individual, who is worthy of a naming honor, should “stand the test of time.” That is, their accomplishments would be just as recognizable in the future as they are immediately following the person’s death.
  • Individual naming requests should be considered on a logical and factual basis, rather than on an emotional one. Some waiting period is likely desirable to reduce the intense emotion that may surround the death of a potential candidate.
  • As the waiting period is reduced, Council may receive more naming requests for consideration.
  • As the waiting period is reduced, it is more likely that a sitting councilmember will remain on Council long enough to consider individuals for honor who have died while the member is in office.
  • As the waiting period is increased, it is likely that the number of local supporters available to speak on an individual’s behalf will be reduced.
  • A change in the waiting period as directed by this policy in no way requires Council to approve a potential candidate for this honor. Each naming request is evaluated on its own merit as directed by Council policy. The waiting period simply answers the question, “When will the request be considered?”

PUBLIC CONTACT

Public contact was made through posting of the Parks and Recreation Commission and Council agendas on the City’s official notice bulletin board, posting of the agendas and report on the City’s web page, publication of the Council agenda in the San Jose Mercury News, and the availability of the report in the City Clerk’s office, Library, Parks and Recreation Administration, Community Center and Senior Center.

 

On September 14, 2005, the Parks and Recreation Commission provided a public hearing of this report during its regularly scheduled meeting.

 

Notice of Commission and Council meetings regarding this report was also distributed to the “Friends of Parks and Recreation” mailing list (a list of organizations and individuals who have expressed an interest in Parks and Recreation issues).

 

ALTERNATIVES

1.      Revise Council Policy 7.3.10, Section 2, to provide a minimum 1-year waiting period. The section of the policy will read as follows:

 

2.       Naming a park for a specific individual will only be considered if that individual has made a significant contribution to the City of Sunnyvale. It is recommended that a park not be named for a living person. If named for a deceased person, that individual must be deceased for at least one year.

 

2.      Revise Council Policy 7.3.10, Section 2, to provide for no waiting period. The section of the policy will read as follows:

 

     2.       Naming a park for a specific individual will only be considered if that individual has made a significant contribution to the City of Sunnyvale. It is recommended that a park not be named for a living person.

 

3.      Implement an alternative waiting period as deemed appropriate by Council.

 

4.      Take other action(s) as deemed appropriate by Council.

 

RECOMMENDATION

Staff recommends Alternative No. 1, Revise Council Policy 7.3.10, Section 2, to provide a minimum 1-year waiting period. The section of the policy will read as follows:  Naming a park for a specific individual will only be considered if that individual has made a significant contribution to the City of Sunnyvale. It is recommended that a park not be named for a living person. If named for a deceased person, that individual must be deceased for at least one year.

 

A reduction in the waiting period from five years to one year will make it more likely that a sitting Council will remain in place long enough to consider individuals for honor who have passed away while the members were in office. It will also make it more likely that a larger number of local supporters are available to speak on a candidate’s behalf.

 

A 1-year wait is sufficient to provide the protections received from waiting periods of greater length and is favored over “no wait” for the following reasons:

  • It is more likely that logical consideration can occur absent the intense emotion accompanying death.
  • It allows one year for the candidate’s accomplishments to “stand the test of time.” The arguments for the approval of a legitimate candidate should actually strengthen with the passing of time. This should allow Council to make a more informed decision.
  • It allows for a period of reflection and evaluation. A waiting period will allow for pertinent factual information to come to light and to be used in forming a final opinion. By providing (requiring) additional waiting time, a stronger case for the honor, where merited, can be made. 

This report was presented to the Parks and Recreation Commission at the regularly scheduled meeting of September 14, 2005. The Commission unanimously recommended Alternative No. 2, to revise Council Policy 7.3.10, Section 2, to provide no waiting period.

 

 

Reviewed by:
David A. Lewis, Director

Department of Parks and Recreation

Prepared by: Mark Petersen, Supervisor, Golf Services

 

 

Approved by:
Amy Chan

City Manager 

 

Attachments

A. Proposed Council Study Issue PRD-06, 2005 (.pdf)
B. Sunnyvale - Council Policy 7.3.10, Naming/Renaming Parks & Recreation Facilities (.pdf)
C. Parks and Recreation Facility Naming/Renaming Policies, Summary of Local Agencies (.pdf)
D. Sunnyvale – Council Policy 7.3.11, Recognition and Plaque Policy (.pdf)
E. Campbell - Council 10.2, Commemorative Activities and Landscape Memorial Fund (.pdf)
F. Cupertino - Naming of City Owned Facilities, Policy and Procedure (.pdf)
G. Los Altos - Council Policy on Naming Parks (.pdf)
H. Mountain View - Council K-17, Naming of City Parks and Other Facilities (.pdf)
I. Palo Alto – Policy and Procedure 1-15/MGR, Naming City Owned Land and Facilities (.pdf)
J. San Jose – City Council Policy 7-5, Naming of City-Owned Land and Facilities (.pdf)