Council Meetings > 2006 > 2006May > Reports > 06-154a

TAX BASE: STRATEGIES

 

Actions

 

Results

One-on-one meetings with businesses

At least one business visit per month with the Mayor/Council

·  2004/2005 – 26 visits

·  2005/2006 – 21 visits YTD

FY 2006/07 budget specifies 35 business visits per year

 

Support for auto dealers

Support for association goals and cooperative marketing

·  Banner program approved and banners installed

·  Implemented “Support Our Schools” program

·  Articles about supporting auto dealers placed in Quarterly Report

Auto dealers and big box sign code amendments

·  Revisions to sign code approved

Auto mall study issue submitted for 12/2005 Study Issues workshop

·  Study ranked below the line (26 of 33) at 12/2005 workshop

Study issue to review landscaping policies for auto dealers

·  Study ranked below the line (14 of 33) at 12/2005 workshop

Ombudsman support to revenue-generating companies

Develop Falore site on El Camino Real for retail use

·  Best Buy and PetSmart approved; opened 10/2005

Work with Circuit City through development process

·  Circuit City opened 2/2005

Work with new tenant at Big 5 Shopping Center and encourage upgrade

·  Peet’s Coffee approved, under construction

·  Property owner agreed to upgrade shopping center

Encourage continued hotel uses to minimize redevelopment as residential

·  Four Points Sheraton project approved 9/2005

Attract and support site location and development projects  for retention and attraction (ongoing)

·  Kelly Moore-ECR (opened 3/2005)

·  Smart & Final (opened 5/2005)

·  Lowes (open 4/2006)

·  Commercial use at Lawrence & Duane (Special Use Permit)

·  Sports Basement

·  Firehouse Brewery

·  Outreach/referrals to  brokers to retain businesses in ITR, letters sent to businesses

Explore available resources and assistance programs

·  Study issue on incentives approved – small business loan programs

·  SCCCA Joint Policy Collaborative – Tax & Fee Relief  for Small Businesses Committee


 

TAX BASE: STRATEGIES

 

Actions

 

Results

Retain & attract companies that service larger companies

Promote resources to small businesses

·  Email blasts & newsletter articles sent to companies (ongoing)

·  Created video on doing business in Sunnyvale with introduction from the Mayor (updated annually)

·  Hosted  first annual Small Business Resource Fair – 11/2005

·  Study issue on incentives approved – small business loan programs

JVSV Main Street Silicon Valley study identification of tools to revitalize El Camino Real

Work with Joint Venture Silicon Valley Network on visioning process for redevelopment of ECR

·  Representing the City on the Grand Boulevard Task Force re: policies and regional development plan

Update the El Camino Real Precise Plan (Study Issue)

Study issue to update Precise Plan

·  Framework approved 12/2005

·  Plan review underway

Develop policy on incentives to retain/attract businesses

·  Incentives policy approved

Identify growing/emerging companies for retention

Sunnyvale Supports Business/Business Supports Sunnyvale marketing campaign

·  Promotion and outreach through newsletters, Quarterly Report, business visits (ongoing)

·  Conducting forums with ethnic business organizations to increase outreach

Targeted promotion to retain & attract businesses

Sunnyvale Supports Business/Business Supports Sunnyvale marketing campaign

·  Created video about Sunnyvale with  annual introduction from the Mayor

Sunnyvale Supports Business/Business Supports Sunnyvale marketing campaign

·  Promotion and outreach through Business Page and Harbinger newsletters, QR, business visits (ongoing)

Build on momentum from BIO 2004. Follow up on company contacts.

·  Continued participation at BIO conferences in 2005 and 2006 through BAMP and SVEDA

·  Letters sent from Mayor to companies interesting in partnering with Silicon Valley companies and interested in locating in Silicon Valley (ongoing with each trade show)


 

TAX BASE: STRATEGIES

 

Actions

 

Results

Targeted promotion to retain & attract businesses

 

(continued)

Develop outreach to hi-tech and bio-tech companies

·  Received grant from PG&E to develop outreach materials for bio-tech. Local company assisted with designing promotional brochure

·  Represent BAMP at 2005 & 2006 MD&M trade show in Anaheim

·  Working with BayBio to create life sciences industry advocacy plan

Continuously refresh web page to provide relevant information

·  Working with OCM to create business-friendly website

·  Developing information to meet site selector specs (LoopNet & other specs)

·  Working with BAMP & JVSV/SVEDA to develop regional portal for business attraction and retention

JOBS: STRATEGIES

Actions

Results

Partner with NOVA

Strategic alliances to support key industries

·  Working with NOVA on health care,  biotech and manufacturing

Bio action plan

·  Survey conducted of life sciences companies to identify needs

·  Life sciences forum held in 2/2006

·  Working with medical device jobs forum

Facilitate business participation with educational groups

Provide information to businesses about how to support educational programs

·  Biotech companies participated in curricula development for bio program at FHS

·  Volunteers referred to ROP and JA, education foundations

Work with UCSC to create advisory group for curricula development at NASA campus

·  Working with JVSV on Technology Convergence (TC2) initiatives. UCSC has not set timeline for their program

Participate in JVSV’s Technology Convergence Consortium

·  Ongoing – includes support to R&D, colleges and universities

Respond to local educational institutions request for business contacts

 

·  FHS DECA programs working with incoming C of C chair to support business programs


 

JOBS: STRATEGIES

Actions

Results

Facilitate business participation with educational groups

 

(continued)

Recommend speakers for classrooms, other venues

·  Serve as link to identify businesses as requested

Link businesses & schools for teacher training, job shadow, internships

·  Tech, bio companies offering teacher & student visits

Identify companies to assist with curricula development & classroom materials

·  Tech, bio companies participate in annual curricula review with FUHSD

O/I  BUILDING INVENTORY: STRATEGIES

 

 

Actions

 

 

Results

Work with brokers, developers & site selectors to reduce vacant space and encourage new development

Monthly contact with brokers

·  Ongoing meetings

·  Quarterly update provide to Council in Friday report

Provide online listing of available commercial properties

·  LoopNet service available online.

 

Create business-friendly website

·  Outreach to businesses to participate in forums to update City website

·  Participated in development of JVSV/SVEDA website www.siliconvalleyonline.org

·  Exploring regional partnerships for attracting site selectors to City website with SVEDA

Working with JVSV on more robust regional/local online database

·  JVSV received proposal from GIS Planning for regional (Silicon Valley) database to include available properties, demographics, mapping, etc. with links to individual cities. Cities can add information directly to their sites for additional cost.

Prepare International Economic Development Council specified data for site selectors for Economic Development webpage

 

·  Exploring options on City website and through JVSV/SVEDA website www.siliconvalleyonline.org

Update & maintain strategies that reflect current economy

·  Update Council in advance of 2-year budget approval

·  Weekly reports to City Manager to use in updating Council

·  Contacted Chamber ED committee on potential forum on economic outlook


 

O/I  BUILDING INVENTORY: STRATEGIES

 

 

Actions

 

 

Results

Work with brokers, developers & site selectors to reduce vacant space and encourage new development

 

(continued)

Marketing materials

 

 

·  Developed general ED marketing materials

·  Developed one-page brochure for hi-tech

·  Developed one-page brochure for bio-tech

·  Created video on doing business in Sunnyvale with introduction from the Mayor (updated annually)

·  Developed brochure to promote Moffett Park

·  Creating tabletop displays to promote Sunnyvale/ Economic Development

·  Plans to hold forum with MPBTA on development incentives in the Moffett Park Specific Plan

Review & comment on business issues

·  Organized business input on housing mitigation, transportation mitigation, art-in-private development

·  Organized business input on Moffett Park Specific Plan

·  Organized business input through forums on increasing Business License Tax & TOT

·  Working with MPBTA on tech forum regarding business issues

Assist with development approvals

·  Advocacy teams as needed

·  ED staff assigned to assist with development projects

Support development activities

·  ION America

·  Blue Coat

·  Palm

·  Invax Technologies

·  Network Appliance expansion

·  Yahoo! expansion

·  Office condo projects

·  AMD General Plan Review

·  Intuitive Surgical relocation

·  Response to RFPs from site selectors


 

O/I  BUILDING INVENTORY: STRATEGIES

 

 

Actions

 

 

Results

Host events

Rising Star

·  Event restructured to open to public and bring in speaker

Delegations

·  Lithuanian  trade delegation

·  Estonian trade delegation and Presidential visit

·  Cities of Santa Rosa, Oceanside and Arroyo Grande visit re: Economic Development Program and One-Stop Permit process

Networking

·  Use other events such as career fair to involve businesses in the community

·  Created Resource Fair as event to reach out to small and ethnic businesses

·  Attendance at local and regional business events

Targeted promotion & image defense of doing business in CA and the region

Participate in state and regional promotional campaigns

·  Member of Bay Area Marketing Partnership (BAMP/BAEF)

·  Member of Silicon Valley Economic Dev. Alliance (SVEDA/ JVSV)

·  Team CA:

o      Represented BAMP & SVEDA at 2005 & 2006 Medical Device & Mfg Trade Show

o      BAMP & SVEDA represented region at 2005 & 2006 CoreNET, Bio trades shows

Advertise Sunnyvale as a good place to do business

·  Ads placed in Business Journal Biotech and High Tech magazines

·  Promotional materials sent to property owners, developers & a brokers on MPSP

·  Develop of high tech and bio tech brochures

·  Ongoing promotion of City services and resources in Business Page Newsletter


 

O/I  BUILDING INVENTORY: STRATEGIES

 

 

Actions

 

 

Results

Targeted promotion & image defense of doing business in CA and the region

 

(continued)

Maintain high visibility as a city to improve balance of class A, B, C buildings

·  Budget restructure for 2006/07 delineates specific funding for outreach to local businesses in Business Journal, etc.

·  Ongoing outreach to property owners, developers & a brokers

Promote and implement strategies about ease of doing business in Sunnyvale

·  Budget restructure for 2006/07 delineates specific funding for advertising in trade publications

·  Budget restructure for 2006/07 delineates specific funding for trade shows

·  Continue active membership in BAMP, SVEDA, CALED, Team CA

Support development of NASA Research Park

·  Participate with JVSV Technology Convergence Committee (TC2) initiative

·  Supporting National Lab proposal for National Bio Foundry/ promoting NASA Research