Proposed Goals, Priorities and Action Strategies
for the
Economic Development Program
FY 2006/07 and 2007/08
Business Attraction Goal: Undertake marketing to attract businesses in targeted industry clusters to provide a stable tax base to support City services and to create quality jobs for Sunnyvale residents.
· Priorities (targeted industry clusters):
o High-tech businesses in general, and biomedical device companies in particular
o Large sales tax producers (retail and industrial businesses)
· Typical action strategies to be undertaken by staff based upon adopted goal and priorities:
o Maintain a strong relationship with brokers
o Undertake selective marketing in trade publications
o Upgrade City website
o Help interested businesses find appropriate sites in Sunnyvale
o Assist new businesses through the development approval and permitting process
Business Retention Goal: Establish positive relationships with individual businesses to encourage them to remain in Sunnyvale, and provide support and assistance to those who need to expand.
· Priorities (targeted industry clusters):
o Large sales tax producers (retail and industrial businesses)
o Businesses requiring relocation or expansion
o Ethnic and small businesses
· Typical action strategies to be undertaken by staff based upon adopted goal and priorities:
o Assist existing businesses through the development approval and permitting process for expansion and relocation
o Provide ombudsman assistance to businesses based on issues of individual businesses
o Conduct business visits, roundtables and forums
o Distribute business newsletter to Sunnyvale businesses four times a year
o Conduct business events (Rising Star and Business Resource Fair)
o Promote government and non-profit resources to businesses
o Promote Sunnyvale as a destination (Budget Supplement)
Office/Industrial Building Inventory Goal: Promote investment and reinvestment in industrial neighborhoods to provide an appropriate amount of Class A, B, and C buildings, so as to remain competitive in attracting high-tech companies and headquarters offices.
· Priorities (targeted industry clusters):
o High-tech businesses
o Businesses looking to locate corporate headquarters
· Priorities (targeted locations):
o Moffett Park
o Peery Park
· Typical action strategies to be undertaken by staff based upon adopted goal and priorities:
o Conduct forum with brokers, developers, Moffett Park property owners and businesses to promote incentives in the Moffett Park Specific Plan
o Develop strategy for reinvestment and redevelopment of buildings in Peery Park to increase Class A and B structures
Retail Services Goal: Support and attract businesses which provide a variety of needed retail and other services for our residents at locations which are convenient for them.
· Priorities (targeted industry clusters):
o Businesses providing goods and services which are not now conveniently available to Sunnyvale residents
o Large sales tax producers
· Priorities (targeted locations):
o Downtown
o El Camino Real
o Tasman/Fair Oaks commercial area
· Typical action strategies to be undertaken by staff based upon adopted goal and priorities:
o Promote redevelopment of Town Center Mall property
o Identify sites for new and expanded retail opportunities through the revision of the El Camino Real Precise Plan
o Promote location of grocery store at Tasman/Fair Oaks
Downtown Redevelopment Goal: Manage the redevelopment of downtown in a manner which creates a vital and attractive commercial, social and symbolic center of the city.
· Priorities (targeted industry clusters):
o Retail and restaurant businesses
o Personal and professional service businesses
o Hotels
· Priorities (targeted locations):
o Town Center Mall
o Town and Country Village
· Typical action strategies to be undertaken by staff based upon adopted goal and priorities:
o Promote redevelopment of Town Center Mall and Town and Country Village
o Coordinate construction mitigation measures during construction
o Support creation of a Business Improvement District
o Administer the Parking Maintenance District assessment process
Business Friendly Climate Goal: Promote a business-friendly attitude among City employees and elected officials and utilize their regular contacts with the business community as tools in the economic development program.
· Typical action strategies to be undertaken by staff based upon adopted goal:
o Meet with City staff to encourage their role in economic development
o Work with City Council to identify business issues and concerns through their business and community contacts
o Promote the value of businesses to Sunnyvale residents
o Assist businesses in participating in community activities