Right on schedule, the Website Redesign Project’s budget was presented in the July 14 Council meeting and received unanimous approval! The implementation agreement with the selected vendor, Civica, for a vendor-provided and hosted Content Management System for the new website, is in the execution phase. Civica was selected based on their experience in the municipal website space, their partner-focused approach, the breadth of available features offered and the quality of sites produced for other cities, e.g., Palo Alto, Mountain View, Santa Barbara.
As part of the project, the City Manager approved the inclusion of a branding effort which will help inform the messaging for, and appearance of, the new website. We are actively researching consultants and will get underway with this work as soon as possible.
The Website Redesign Project (WRP) team is continuing to work with staff on the current content. The Web Content Strategist has created an audit (detailed spreadsheet listing) of all the 650 pages of current site content. In conjunction with the WRP team, staff has reviewed each of their Web pages to whittle down the amount of content and determine what to keep, eliminate or repurpose. This analysis includes identifying the user case for the content plus verifying all City-provided services. These efforts fold into the preparations for the first of several usability studies with the public which will help develop the site’s architecture and navigation.
Additionally, seven of the City’s key Web-linked applications and tools, either third party or developed in-house, are being reviewed and evaluated to determine what, if any, edits, updates, or style changes will be needed for each one in order to integrate them in the new website.
Next steps planned timing:
- Usability testing - Summer and ongoing
- Hiring Temporary Part-time Content Writer – Summer
- Branding – Early Fall
- Content writing/revision – Summer/Fall
- Vendor Kickoff – Fall
- Launch new website - Spring