NEWS - FOR IMMEDIATE RELEASE
   
 

Contact:
John Pilger
Adam Levermore-Rich

(408) 730-7535
October 5, 2004
Release # 10-01

STUDENTS CHALLENGED TO RECYCLE PHONE BOOKS

SUNNYVALE, Calif. – The City of Sunnyvale has partnered with SBC Smart Yellow Pages® and elementary schools in the Sunnyvale School District to encourage students to recycle old phone books. Between October 15 and November 15, students at Cherry Chase Elementary, Cumberland Elementary, Fairwood Elementary and Vargas Elementary will have the opportunity to compete for prizes as they learn valuable lessons about recycling.

Recycling phone books can have a significant and positive impact on the environment. According to U.S. Department of Energy's Energy Information Administration, one ton of paper made from recycled fibers instead of virgin fibers can save 17 trees, 60 pounds of air pollution and 7,000 gallons of water – enough for nearly 300 showers.

SBC Smart Yellow Pages® will deliver new Sunnyvale phone books between October 15 and November 2, and special recycling bins will be available beginning October 14. The school that collects the most phone books per student will receive free sandwiches from Togo’s. The class with the highest total will also receive prize bags with t-shirts, recycled rulers and other fun prizes.

Apart from the contest, the City of Sunnyvale accepts phone books for recycling year-round, both in curbside newspaper-recycling bins and at the SMaRT Station® Recycling Center. For additional information, visit www.eia.doe.gov/kids/energyfacts/saving/recycling/solidwaste/paperandglass.html.

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