Good links are descriptive, unique, and start with keywords.
Start with keywords
The best links start with the most important words. Use as many words as you need to accurately describe the page (or document) being referenced, while still being as concise as possible.
When writing links ask yourself, “What will the user get when they click this link?”
Don't force users to read the surrounding text to determine where the link leads.
Don’t use the URL as the link text.
More Link Tips
Don’t repeat links. When users see the same link twice on the same page they assume that it goes to the same place.
Do not use "Click here" or "Read more" or other generic links. These links are uniformative and useless for both search and accessability (e.g., visitors using screen readers).
Avoid linking to different resources using the same link text.
Don’t overwhelm users with too many choices. Only include links that are directly relevant to the page topic or user’s task.
Don’t clutter text with links. Avoid embedding multiple links in a paragraph. Where possible, move links to a list below the relevant paragraph or section.
Page Moves/Page Name Changes
Be sure to check the inSunnyvale.com listing by departments file prior to requesting any page moves or page name changes to avoid broken inSunnyvale.com links. May 22, 2015 3:44 p.m.
Crossed Workflows Issue
The crossed workflows issue has been relatively quiet lately. If you experience any crossed workflows, please contact us immediately so we can correct them. September 8, 2014, 3:37 p.m.; rev. 5/22/15
updated March 10, 2015
Please send all website, communications and social media related items to the Communications AP or call ext. 7535.
The following people will provide the following support on Sunnyvale.ca.gov:
Primary: Lynn Stuart ext. 7905 and John Novicki ext. 7906
Secondary: Claire Garcia ext. 7487
Last Resort: Helen Kwan ext. 7556
Sunspot postings: Claire Garcia ext. 7487 Additional help on Sunspot: Klaus Daehne, ext. 7554
Social Media, KSUN Slides or Council Presentations: Communications AP, ext. 7535